:: CONSULTING ::
Marketing consulting
I would like to consult your destination or tourism company in marketing. I provide the following services:
- Making your blog - Design your blog and train you, how to use the blogging software wordpress™. Blogs are a newcomer in tourism internet media and blogs are increasingly helpful to optimize your contents for search machines.
- Integrate your destination or company into social communities - Especially younger generations can be adressed coveniently and by a small budget. The number of members in the important social communities is rapidly rising nowadays.
- Profit from web 2.0 - By the right use of web 2.0 technologies you can profit of cheap and capacious marketing. Just imagine your destinations video to be ranked well in Youtube™.
You aren't using web 2.0 in your online strategy yet? Please contact me in order to start your future sucess in the new generation of internet.
Consulting
I would like to consult your little to mid-sized tourism company or destination. According to an operative perspective, I offer services within four fields of consulting for reasonable prices:
Portfolio of consulting services
Four service fields in consulting...
analysis,
planning and strategy,
implementation,
controlling and evaluations
1. Analysis
The first phasis consists of data gathering, surveys and interviews in order to analyse a target market, a destination or a company. The emphasis of this phasis is in analysing the following questions:
- Market research
Which target markets are relevant for a company or a destination? - SWOT analysis and participating discussions
Which resources and competences does a company or destination command? - Competitor analysis
Which competitors are there for a company or a destination? - Best pactice analysis
Are there comparable and successful products, companies, destinations or strategies in the market? - Tourist gaze and media watch analysis
What is the image of a product, a company or a destination in the tourists' mind and in the media? - Target group analysis
Which target groups for a company or a destination are existing within the market? Do they provide specific demographic, socio-cultural, socio-economical or other criteria? - Customer and demand analysis
Which demands do potential customers or tourists have towards a product, service or destination? - Geomapping / spatial data mapping
Almost 80 % of all data in marketing and tourism has a spatial component. Geomapping allows to link these data to digital maps in order to improve decisions in your company's or destination's management. [more...]
Particularly in destination development I focus on strategies, which enable all relevant actors of a region to participate in analysis, planning and implementation. Only an analysis and a strategy comprehending relevant regional actors guarantees economical, cultural and ecological sustainability.
2. Planning
The second phasis of a consulting process is dedicated to brainstroming, agendas and strategies. I provide detailed and capacious help for this part of the consulting process. This enables your company or destination to easily implement the concepted strategy and plans.
- Market entry strategies
The entry into a new market represents a difficult step for companies and destinations. I provide help in selecting the right market entry strategy, in finding co-operation partners and I assist you in negotiations with new partners. - Organizational support
I help to solve any organizational problems, to set up legislative details, I broker necessary services and mediate suitable partners. I am interacting with a capacious range of partners in consulting and research. - Product and destination development
Development of suitable products, infrastructure and destination development plans based on phasis one, two and the participation of relevant actors. - Positioning
Conception of an ideal positioning strategy for your company, your destination or products. - Pricing
Orientated to the developed products, services and the selected market, I work out a detailed pricing strategy, which provides important competitive advantages. - Distribution
According to the profile of your products, your company or your destination, I concept a distribution strategy, which maximizes your sales volume. - Communication
The right communication and media strategy enables you to inform potential customers about your portfolio, to convince them to consume your products and to bind them to your company or destination. - Quality
Quality is a crucial part of products and particularly services. Learn how to create a constant quality level in customer experience. - Sustainability
Only strategies which provide sustainability can create a long-term value enhancement of a company or destination. Therefore I concentrate on economical, cultural and ecological long-term benefits of my consulting strategies.
3. Implementation
Expertises and studies, which do not provide support in the implementation phasis, have a low value for companies and destinations, because this phasis of consulting represents the most difficult and complicated one. Work has to be coordinated, responsibilities must be fixed and supervised and many actors' interests must be consolidated. Therefore I offer valuable support in the implementation phasis by:
- Initiating discussion and task force
In discussions all relevant actors are participating in, an experienced mediator (partner) validates the feasibility of strategic planning. Then single tasks are defined, project-time-planning is concepted and responsibilities are fixed. - Supervision and project management
In periodical meetings and defined project plans, the actors' commitment is established. Consequently participants feel highly responsible and the implementation is accelerated by an efficient method. - Commitment-Ansatz
By fixing personal responsibilities for single project tasks I establish commitment of the participating actors towards the consulting process. This guarantees efficient implementation, euphoria and the feeling of identification with the strategic planning.
4. Controlling and Evaluation
Within and after the implementation process a regular comparison of targets and performance is necessary. In addition periodical benchmarkings in selected fields can be applied. I offer constant benchmarking after consulting projects, single evaluation projects or tools for controlling and benchmarking adapted to your company's or destination's needs:
- Benchmarking
A supervision of the market, the competitors and the own performance in periodic intervals supports the grading of your company's or your destination's work. - Target/ performance comparison
Particularly during and after the implementation of strategic planning catalogues, I offer constant and correcting controlling methods for your company or destination. - Time series analysis
In order to analyse or document the development of your company or destination within a selected time period, I offer time series analysis tools measuring several variables in a defined time series. - Customer satisfaction analysis
The customers' satisfaction is a crucial factor of sucessful service rendering, good business philosophy and customer relationship. I provide single qualitative or quantitative/ statistical evaluations and I summarize all results in a high quality project report. This service I can offer for quite good prices due to our student cooperation partners. Just contact me!